Page 1 of Google in Surrey

We are skilled Google, Yahoo and MSN operators. We can get your company or product to page 1 of the search engine results.

Terms of Reference 3
Introduction 3
How to use this guide 4
Info Boxes 4
To-do List Boxes 4
Planning 5
Overall Goals 5
Lower than expected results. 5
Higher than expected results 6
Budgeting. 6
Determine Media Selection 7
Pay-per-click (PPC) campaigns. 8
Banner Ads. 9
Web-Rings and Link Exchanges. 9
E-Mail. 9
Search Engine Results. 10
Click Through Traffic 11
Determine Metrics 12
PageRank 13
Backward links 13
Google Cache 13
Search Results 13
Avoiding Pitfalls 14
Avoiding Pitfalls 15
Doorway pages and fake domains 15
Duplicate Content 15
Link Text normality 15
Link Growth normality 15
Hidden text 15
Keyword Spamming 15
Email Spamming 15
Using Link Clubs 16
Linking to irrelevant content 16
Linking to ‘bad neighbourhoods’ 16
Black Hat SEO techniques such as NOFOLLOW and NOINDEX tags 16
Keyword Analysis and Selection 16
Keyword Selection Rationale 16
Keyword Selection Methodology 17
Competitor Analysis 19
Targetting of Keywords. 19
Back Link Partners 20
Back Link Partners 21
Back Link Partners 22
Back Link Partners 23
Competitor Site Design and Statistics 23
Implementation 26
Submission to search engines. 26
On-Site changes 27
On-Site Structure Guide. 27
Log file analysis 31
Off-Site 32
Importance of Linking 32
Link Text and Link Text Management 33
Directories 34
Press Releases 36
Reciprocal Links 36
One Way Links 37
Blogs 37
Write Articles 37
Reviews 38
Posting in Forums 39
Maintenance 40
Search Engine Optimisation Glossary of Terms 41